Inspired by the serenity of nature, Nudia invites you to experience coffee surrounded by birds and trees—a perfect refuge to disconnect and rediscover the present moment.

The concept “Freshly Ground Sky” captures this vision, evoking the freshness and lightness of a simpler, more harmonious life, with coffee as the common thread in this emotional connection with the environment.

The visual identity is built around a key character: birds, which represent the natural essence that envelops the café. The primary color, a vibrant neon green, reflects youthful energy and is inspired by the surrounding tones, creating a striking contrast within a minimalist space. The logo’s typography, with rounded terminals, reinforces the brand’s organic and approachable identity, forming a visual system that balances functionality with emotion.